Following the business philosophy of “film and TV as its representation, tourism as its connotation and culture as its soul,” Hengdian World Studios has built a comprehensive chain of products and services that covers eateries, accommodation, transport, tourism, shopping, entertainment, education, health and wellbeing. It is a prime destination for sightseeing, recreation, and cultural activities. In 2010, it was rated as a National 5A Tourist Attraction. It receives 20 million visitors annually and a total of 200 million visitors cumulatively. From a film/TV themed destination, Hengdian is majestically transformed into a full featured tourist attraction offering sightseeing, recreation and cultural experience. Hengdian is a dream city in its own right, a land of fun and joy.