Throughout the various stages of corporate development, Hengdian Group has forged and sustained a set of consistent corporate values. From an initial vision of “More Business, More Profit and More Benefits to the People” to the idea of “Mutual Growth, Mutual Wealth”, culminating in today’s vision of “Rooted in Hengdian, Embrace the World and be the Most Socially Responsible Enterprise.” It is these values that have guided, and continue to guide, the Group to insist on a development strategy that is asset driven, asset building and community enriching. We aim to share our success with our community.
At the beginning of 2020, faced with the imminent outbreak of the novel coronavirus, Hengdian Group immediately set up an epidemic response team to plan for a full frontal control of the pandemic. We made direct donations of 22 million CNY to the Red Cross Society of China Hubei Branch and Zhejiang Branch. At the same time, we directed our units to dedicate their efforts to use their respective expertise to combat the pandemic. We increased our production capacities to deliver the necessary medical supplies and equipment, we adjusted production to meet the demand for daily necessities, we stayed in our medical capacities to safeguard the health of our people, we answered the call of the government and rushed to assist at the frontline in Hubei.
In the 1980s, faced with the challenges of enterprise development amidst the lack of basic infrastructure, public services, education and healthcare facilities, Hengdian Group remained convinced in its belief to seek a breakthrough at its village home base of Hengdian. We invested over 10 billion CNY over the decades to build the city into a better home for all. We invested in public roads, river management, greenification, cultural amenities, as well as barren land reclamation. Apart from these major projects, we also operated a wastewater treatment plant, thermal power plant, waterworks and subsidized public transport. In addition, we set up a secondary grade A general hospital and invested in education, building kindergartens, primary, secondary schools as well as universities. We also built the Hengdian General Airport and advocated for and led in the application for approval of the Hangzhou-Wenzhou High-Speed Railway construction.
A major part of Hengdian Group’s corporate social responsibility is its continuing support of charitable and community activities. When China was suffering from major flooding, earthquakes, and COVID-19 pandemic, we immediately donated materials and funds. To support the economic development of old revolutionary base areas, we helped with donation of materials as well as through investments in project development to help the regions develop their own localized industries. We answered the call of the government in its targeted poverty alleviation program and dedicated our expertise to make systematic changes to alleviate poverty. We took advantage of our diversified businesses to invest in the community, provide education assistance, medical and health services. We never slow down in our efforts to give charitable donations and do our part in volunteer activities. In 2021, the government recognized our efforts and awarded us with the honorable title of “National Role Model in Poverty Alleviation.”